ABOUT ETINKO
Etinko was born from a simple belief — designer wear should feel personal, wearable, and accessible, without compromising on quality or craftsmanship.
Founded in 2019 by Niharika, Etinko began as a passion project after years in the IT industry. What started as a love for design soon evolved into a full-fledged boutique brand rooted in premium fabrics, contemporary silhouettes, and a deep understanding of fit and styling.
At Etinko, every piece is created with intention.
From fabric selection to final finishing, we focus on comfort, elegance, and individuality.
We don’t believe in fast fashion or mass replication. Instead, we curate collections that balance Indian craft with modern sensibilities — outfits that look refined, feel effortless, and adapt to real lives and real bodies.
Our collections span across elegant sarees and statement lehengas, contemporary kurtas and festive wear, flowing gowns and anarkalis, and modern ethnic silhouettes designed for today’s lifestyles. We also offer refined formal and business wear for women, thoughtfully crafted festive and occasion wear for men, and comfortable, celebration-ready outfits for kids. Every category is carefully designed to transition seamlessly from everyday moments to festive celebrations and milestone occ